The Carbon Curve
The Carbon Curve
Peter Reinhardt, CEO of Charm Industrial, on forging a new path towards building trust in the carbon removal industry
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Peter Reinhardt, CEO of Charm Industrial, on forging a new path towards building trust in the carbon removal industry

Can Charm Industrial's approach to measurement, reporting, and verification lead to better third-party standards for the broader carbon removal field?

Our 4th episode of The Carbon Curve is with Peter Reinhardt, CEO and co-Founder of Charm Industrial, where they're developing novel carbon removal and renewable industrial syngas technology. Prior to charm, Peter was CEO and co-founder at Segment a software as a service customer data platform, which grew to 600 people before it was acquired by Twilio in 2020 for 3.2 billion. He previously studied aerospace engineering at MIT

Building trust is absolutely critical to generating the political will and stakeholder buy-in we need to scale up carbon removal or CDR.

The challenge is that there are few if any trusted third-party systems to stand behind a carbon removal project’s claims about tons removed, additionality, permanence, and a number of other factors that are important in ensuring high quality carbon removal did in fact happen.

Most of the certification and verification systems that exist today are built around avoidance-based carbon offsets - which have a whole host of their own problems around quality and trust.

Unsatisfied with the state of current standards, and recognizing the need to move quickly to solve this problem, Charm Industrial is charting a new path - building their own monitoring, reporting, and verification protocol with input from experts across the carbon removal sector.

I wanted to speak to them to learn more about whether their approach has the potential to build trust in the broader carbon removal ecosystem.

In this episode, Na’im and Peter discuss:

  • Charm’s carbon removal process relative to other approaches

  • Challenges with existing standard-setting systems in the carbon offsets world

  • Why Charm took a different approach to MRV, and what that looks like

  • If Charm’s approach is adopted by other companies, can it “abstract up” into a generally accepted, third party approach?

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Na’im Merchant is an advisor and thought partner to start-ups, policy groups, and research organizations on scaling up the climate technologies to meet the monumental challenge removing billions of tons of CO2 from the atmosphere to combat climate change. Every two weeks, Na’im will release a short interview with individuals advancing bold new ideas and taking a collective action approach to scaling up carbon removal.

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The Carbon Curve
The Carbon Curve
Few people realize this, but fending off the worst effects of climate change is going to require the removal of billions of tons of CO2 from the air every year. To even comprehend that scale - imagine running today's oil and gas sector... in reverse. Every two weeks, carbon removal specialist Na'im Merchant speaks to entrepreneurs, innovators, activists, and policy experts advancing bold ideas to scale up carbon dioxide removal to bend the curve on climate change. If you're concerned about climate change and want to learn about an entirely new pathway to doing something about it, be sure to subscribe so you don't miss an episode!